Defenders are companies with a limited product line that focus on improving the efficiency of existing operations. This is why there are so many sub divisions within the company. Similar Threads Thread Thread Starter Forum Replies Last Post Netra Shetty Human Resources Management H. The company provides for their division by dealing with public affairs and maximizing the satisfaction of its customers. Coca-Cola has recently opened its 42 nd Chinese bottling plant in partnership with local bottlers. The organizational structure is divided into several areas, each having specific functional tasks. The representatives of the highest management level of the Head Office can more precisely focus on the long-term planning and strategy development.
In many regions this has paid off, such as Coca-Cola Hellenic Serbia gaining the title of the Most Desirable Employer in 2011. When there is the need for specialization of staff, a functional organizational structure evolves. Coke drinks appear almost everywhere from vending machines, convenient stores to coffee shops, restaurants in hundreds of nations worldwide and become such a prestige brand. The Pepsi does not own any planes and trains and they don't have any division in this organization. Conclusion Question and Answer Session Reflection Most complex because it depends on vertical and horizontal flows of authority and communication.
Coke products have a distinct red color, while Pepsi products have a their distinct blue color. These points can be redeemed for various prizes or sweepstakes entries. This head office for Coca-Cola is used to give directions to the organization and make key decisions for the brand. Brand extensions: the good, the bad and the ugly. I did, however, do as much as I could to help you but stay within my bounds. Reactors are companies that lack a consistent strategy-structure-culture and seem to switch strategies after the fact on a piecemeal basis in an attempt to better adjust to environmental change. The essence of the matrix structures is that the working groups are formed inside the existing structures to implement targeted projects and programs.
This product was a response to the growing popularity of Pepsi Max, which is a low calorie product from its main competition. Bottlers are only allowed to source ingredients from approved suppliers. Quality control is a key component to achieving growth and globalization of the Coca-Cola Company. This type of organizational structure i. A major region like Great Britain has its own marketing structure, organized as shown on the diagram.
The Chair of the Executive Committee acts as a figurehead for the Company and chairs the board meetings. People often assume that The Coca-Cola Company bottles and distributes its own beverages. Senior functional leadership is at the top of the organizational structure and defines the strategy, sets a direction and support definite functional area Coca Cola Company Official Website, 2013. It discusses examples of local civil society organisations who, by. Information for you on strategic type! At a more local level the management of The Coca-Cola Company involves a number of functional specialisms. The division of power amongst employees creates a flatter, more flexible arrangement which is vital in global companies. Thus, it would serve to positively affect organisational performance.
Objective leadership, just as that in Coca Cola, realizes when change is imminent and this explains why their shift from centralized structure overseen by Doug Ivester to a decentralized one overseen by Doug Daft was bereft of incidences of resistance to the change Business Week, 2006. Producing soft drinks for a wide market would require a significant investment in production equipment, brand material, and advertising. Coca Cola is a global company that operates on a local scale. The Company works together with them to ensure that concentrates and syrups are made into finished beverages that are produced and distributed to consumers around the globe with unmatched quality and service. Besides the board of directors, further leadership structures include the senior operations leadership, which is responsible for Coca-Cola operations and oversight on various continents, and senior functional leadership, which is responsible for administration, public affairs, finances and other practical considerations.
As mentioned before meeting the tastes of consumers is met more effectively due to the divisions and sub divisions by location. However, this should only be acquired as a last resort. Responsibilitiesplays a vital role in successful functioning of any organisation. Global and Local Strategy Coca-Cola concentrates certain functions for global strategy in a corporate segment, while having geographic segments dealing with local strategy. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless business practice. Coke has experimented with loyalty programs in the past, but there is much room for improvement in this area. A president overlooks and represents the entire company The Times 100, 2005.
Each region is then sub divided e. The effectiveness of the division of work fostered by Coca Cola For an organisation as big as Coca-Cola, it is vital that the methods they adopt for the division of work among members of the organisation are effective and successful. The main strength of coca-cola is the advertising strategy. It is typical for organizations with a small nomenclature and stable external environment. Widely used in many industries.