Services marketing question bank. Banking Services 2019-02-25

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Services marketing

services marketing question bank

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a n : a. What is organizational development and its charecterstics, objectives? What are different steps involved in it and how it is used to the business? After reading these tricky Marketing questions, you can easily attempt the objective type and multiple choice type questions on Marketing. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. What are the steps in the program development cycle? Sales promotion Answer: d 20. Field research: It is related to the research for a specific purpose. Standard costing and variance analysis.

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Marketing Services for Bank Platforms

services marketing question bank

Private branding Answer: b 15. Although the risk of a negative outcome is low, the severity of consequences is high in the event of a service failure. Instead, it offers a framework for thinking about goods and services. Type of labour Firm A B C D Skilled 24 24 23 49 Semiskilled 32 60 37 51 Manual 24 56 40 80 54. Define management accounting and explain role of accounting in the context of decision making.

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Services marketing

services marketing question bank

None of the above Answer: a 6. Implications of intangibility: Ownership cannot be transferred, value derives from consumption or experience, quality is difficult to evaluate prior to consumption or purchase. All sort of marketing techniques are like promotion, advertising, etc are used. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. Write about the International Distribution policy 11.

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Consumer Convenience or Sophistication?— A Crucial Question in Bank Services Marketing

services marketing question bank

The mean yield of non-acre plot is 662kg. Segmenting market is to segment the customer and organizations so that each segments needs can be recognized and fulfilled properly. Explain the importance of normal distribution. Not only are there multiple benefits, but there are also a multiplicity of interactions between customers and organisations as well as between customers and other customers. Customer Services: These are support services in relation to the core product to maintain better rapport with customers. For instance, management might ask staff to take leave, reduce number of check in counters open, limit number lifts operating and close off entire floors of a building to reduce operating costs during off peak periods as a means of achieving cost savings. Which of the following is difficult to evaluate? Process complexity is shown simply by the number of steps in the process.

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Services marketing

services marketing question bank

To use a manufacturing analogy, customers are able to examine 'unfinished goods' — that is faulty and defective goods, glitches in the production system are in full view, with obvious implications for customer enjoyment and satisfaction. What is the probability that the problem will be solved? Similarly in case of airline services the core benefit is transportation. Risk perception drives the information search process. Higher than anticipated costs of product development Answer: c 26. Instead, customers can relax, enjoy the service firm's facilities until their number is called. Many companies have moved from testing products in the contrived and artificial conditions of a laboratory to product testing in customer environments.

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Services marketing

services marketing question bank

At Disneyland, for example, single line queues are employed despite the large numbers of visitors. Whereas, car travellers who have been involved in a traffic accident often walk away with minor injuries, the same cannot be said for airline travellers. Often the trend in sales is related to the stage of the product life cycle. Has the machine improved at 5% significance level? Model of management in the Indian socio-political environment 4. Explain the assumptions and managerial uses of break-even analysis.

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Services Marketing 6th Edition Textbook Solutions

services marketing question bank

The extended marketing mix for services is more than the simple addition of three extra Ps. Vendors found themselves re-branding real-time marketing products to suggest a more holistic appreciation of enterprise interaction decision management. Test marketing Answer: d 11. Explain the difference between trend and fad. Services include a wide range of commercial and not-for-profit transactions including personal services, professional services, entertainment and leisure services. Line and staff conflicts 9.

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Consumer Convenience or Sophistication?— A Crucial Question in Bank Services Marketing

services marketing question bank

Describe Power Games amongst competing Players? This analogy is also known as a dramaturgical perspective. If 5% of the electric bulbs manufactured by a company are defective find the probability that in a sample of 100 bulbs non-is defective. Mention the various steps of a new product development process. A variation of this type of queue is to devote some stations to different classes of customer. Users who purchase Connect Plus receive access to the full online ebook version of the textbook. State the main objectives of budgetary control. However, since its inception it has been used extensively as a diagnostic tool, used to detect operational inefficiencies and potential trouble spots including fail points and bottlenecks.

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Banking Services

services marketing question bank

For instance, the provision of coffee and tea would be considered a supporting service in a bank, but would be a facilitating service in a bed and breakfast facility. Mention the various components of marketing managementMarketing management components can be divided into following points: a. Customer, cost, convenience, comfort c. State the reasons why companies go for Acquisition? However, Disney provides roving entertainers to visit waiting lines as a form of distraction. The systematic search for new-product ideas is characteristic of which stage in the new product development process? Explain in detail, through appropriate examples , the concept of i Null hypothesis ii Significance levels of testing of hypothesis.

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Test Bank for Services Marketing, 6th Edition: Zeithaml

services marketing question bank

New Product Development Answer: d 35. After the machine is overhauled ,it puts out 3 imperfect articles in a batch of 100. Discuss Marketing Framework for service Businesses 1. Indian Ethos and Values-Introduction 2. Many professional services fall into this category e. Indeed, some researchers argue that the dimensions of service quality may vary from industry to industry and that no universal set of dimensions exists for all contexts.

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