However advertising is not the only force that drives the consumer. Through marketing communication mix, such as advertisements. They make advertising and others marketing channel. Considering there are many companies that sell same product in different place, variation, quality, quantity, and price. Not all advertising was affected, however. Marketers may attract our attention, but we must be smart.
Marketing shapes consumers to realize and stimulatesthis product. After buying the product the value attached to the product passes on to customer. Marketing acts to influence wants, by pointing out how a good or service may fulfill a desire. I can say marketing is a communication process. But the issue that somecompanies create needs, so we should not call it Marketing, because none of the marketingfunction is creating needs. Kit Yarrow: Well, I think they're pretty evenly matched.
Does Marketing Create or Satisfy Needs? From that, I know marketing shapes consumers needs and wants already. It includes word to mouth advertising, an effective title tag, through posters, pamphlets, commercial ads on television, which is also one of the most effective way to promote a product in marketing, door-to-door advertising etc. Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Which Audiences Need or Want What You Offer? The marketers learn that process. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.
With Safari, you learn the way you learn best. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. In this millennium, it is so possible happens. There are some needs which are fundamental to oursurvival which can include food, shelter, air and water. Marketer can get what they want and we as a consumer get the satisfaction. Of course, the buyer can buy a brand other than Sony. Does Marketing Create or Satisfy Needs? Marketing identifies those needs through research and communicates potential solutions that may help to create want.
We know creation of need is not the function of marketing. As long as we have money, we always have demands. Not only that, but also the marketers can influence the buying behavior to the customers. Human have so many needs and wants. If we go the supermarket, we are making a list what things to buy already. Human never satisfy with what we have now. We buy what we need to buy.
However, the joy of the experience and family bonding are key benefits sought. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers. Emotional Needs Wants, or emotional needs, are desires or cravings that consumers experience. The company will then adjust the brands positioning in order to adequately satisfy the customer so that the product can be receptive in the environment. If marketers followed this information, they can make some people to need a hand phone and maybe it will not be so popular now. Human never satisfy with what we have now.
Marketers help to expose needs since prospects and customers already have the needs. In this era, people may be a wasteful person. It creates and satisfies needs of customers. What I want to say here is, intrinsically, we all know what is our need and want, and just when and how we would aware that we need and want is very depending on various situations. If we look at the i-podmany people felt the need for something like which they can carry in their pocket and listen to music at all times. Her communications strategies' have aided employee engagement and understanding of health care benefits, retirement planning, performance planning and compensation. Philip Kotler,Marketing Management: eleventh edition, chapter one, page no.
I have some various reasons for my opinion. Human have so many needs and wants. They try to change our mindset of their product. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. One of the basic reason because of which customers purchase goods is, they need it.