Place the executive summary directly after the table of contents. Every case study has an original title. Boston: Harvard Business Publishing, 2008. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. When you read the case study, you need to be very thorough. To write a great case study that helps close deals, follow these seven tips.
Evaluation—how will you evaluate the success or failure of your solution once it is implemented? Describe your unique research process, whether it was interviews, observations, academic journals, etc. In most cases, there are multiple ways to answer the case question, which allows for classroom discussion and debate. The final part of a marketing case study analysis is to conclude the document and provide a plan for moving forward. Now is the time to surf that learning curve and get it right, when you are still a student, and a mistake means losing a few marks, rather than losing your job. Charts and graphs are often included in this section or may be in an appendix at the end.
Project Governance This section of the business case shows the reader how the project is structured and the different levels of decision-making. More than one problem or question may exist; if so, try to identify the central problem. The problem statement This section is a straightforward articulation of the problem that the project is supposed to solve. If they have no education, background, or framework for the subject, though, you need to provide significantly more details in the business case. Think about customer demand, and new ways that your company can meet it.
Start with an introductory paragraph explaining why financing is needed. A case study introduction must provide adequate background information on the topic. Think of this as Act I of your case study. Analysis of the situation This section describes the situation behind the problem in more detail and how the situation came about. A well-crafted business case explores all feasible approaches to a given problem and enables business owners to select the option that best serves the organization.
The term, which was coined by research firm Gartner,. One thing that all marketing case studies share, however, is their purpose — to convince prospects that doing business with you is a good idea. A good rule of thumb is that, if the recommendation is obvious to and will mostly be accepted easily by all individuals responsible for approval, you can simply include the details for only the final recommendation. This step is extremely important for options where a financial comparison is being shown. Some opportunities may warrant having just the final recommendation fully documented in this section. Discuss real implications of the problem and its significance in the world.
In the third part of the case write-up, present your solutions and recommendations. For example, the loss of brand identity as a problem faced by Starbucks. Annual reports on a Form 10-K often provide an organization chart. The Top 4 Benefits of Why You Should Learn How to Write a Business Case Study So, why go to all the time to create your own case study? When writing a business case study analysis, you must first have a good understanding of the. Paper Masters can teach you exactly how to write a case study analysis by following the simple guidelines on this page. In other words, make the underlying business interests explicit. If the solution could be a model for similar cases, explain the wider usefulness of understanding its impact.
Case studies provide peer-to-peer influence Peer-to-peer influence is a massively important thing, and case studies are wonderful at fulfilling it because they offer the view of a customer rather than a company. If, for example, the solution proposed is the implementation of , you would define the term and discuss the use of the technology within your industry. Finalizing the Case After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? After reading and analyzing the case, the student should know about something or be able to do something. Usually the project manager does this by preparing a at regular intervals. The objective might be designed to impart knowledge, build a skill, challenge the learner, or develop an ability.
Scope, Impact, and Interdependencies This section of the business case describes the work needed to deliver the business objective and identifies those business functions affected by the project. This not only captures what the work is about but also keeps the attention of your reader. The aim of the task is to show students how to analyze a situation, determine what problems exist, and come up with the best possible strategy to achieve the desired outcome. Before we discuss these guidelines and before you use them, make sure that they do not conflict with any directions your instructor has given you. In contrast, the business case, which is first developed during an initial investigation, has much more detail and should be reviewed by the project sponsor and before being accepted, rejected, cancelled, deferred, or revised. If not, it may not be worth starting a project.
Draw from class discussions, readings, and personal experience. Make each objective specific, measurable, achievable, realistic and timely. Essentially, you have to determine the business case for developing your business case. Included will be the marketing plan and its success. Fill in these parts of a case study, and the rest should be easy. And where are the weaknesses? The project sponsor is responsible for preparing the business case. By As part of a business analysis, a business case outlines an opportunity and a recommendation to invest resources to take advantage of it.
As the project continues a number of options will be rejected. You may even include in there patents maybe that you have pending or other trademarks. Identify main assumptions about the problems, issues or questions being made by characters in the case. Results - The next point includes providing the results of your research. Therefore, be sure to keep the intended audience in mind when preparing each section and include supporting information in an appendix. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.