These enterprises have become extraordinarily good at automatically retooling their offerings for millions of individual customers, leveraging real-time data on their behavior. Her work was maintained pretty well, but she began arriving late and calling in sick often, especially right around the time she got paid. We have known each other since our doctoral student days and even taught courses together via videoconferencing across the Atlantic. In other words, the experimentation machine modifies itself as it proceeds. First, this means generating new options.
I've read through 50+ case studies. After the factory was rebuilt and all of the displaced workers were rehired, cooperation and productivity reached a new high, with 40% more business, 95% customer and employee retention, and a production increase from 130,000 to 200,000 yards per week. By providing both an escrow service and a merchant rating system, Alipay introduced the ingredients for transparency and trust, which sped up the penetration of e-commerce in China. . Recognizing this issue, Hickory Farms streamlined itself, slashing their number of products from 2,500 to 300 with more modern visuals, descriptions, and other features, including less packaging and more recycled content. Although Big D started out catering only to large orders, the shop sat idle in between orders, and through effective scheduling and transparent pricing, was able to fill in dead times with smaller orders. Your time and money are better spent on other activities.
But just doing it isn't enough: you have to market effectively. While internet natives like Alibaba have been the pioneers of the self-tuning enterprise, the emerging lessons are relevant for a broad array of companies, in both digital and more-traditional industries. Weekly versus Modular Courses Many courses are now delivered in intensive weeks or weekends, requiring different approaches for design, preparation, and teaching. A company that started out with holiday gift baskets including sausage, ham, and cheese at one point had an offering of 2,500 different products, sprawling the company and resulting in a loss of favor with customers. Case discussion transfers experience-based knowledge, so the students learn not only from the teacher but from each other by bringing their collective experience to bear on the problem.
An enterprise that regularly retunes itself, in contrast, limits the need for such risky, one-shot transformations. Resources Have a Place Sharing tools, other communities, and similar resources belong in our Weekly Feedback and Support Thread. Nokia kept trucking along, while Ericsson suffered from months of lost production and sales, allowing the market to be dominated by Nokia. At the end of the class, you'll be amazed at what you learn from exchanging ideas with your classmates. The variance in interest calls for case selection and class management with emphasis on motivating and engaging students. Though we base our discussion on business schools, the techniques here can be used both outside business schools and outside the academic setting altogether. All prices are in U.
According to some reviewers, instructors are loosening the requirements associated with the. Feuerstein made employees happy, to be sure, but business students should study this case to consider whether bold philanthropic actions will pay off in the end. Experts say that in a slump, one of the best things you can do is adopt or increase your advertising strategy to attract customers. Please make use of the materials in your courses, and join us in creating new and better ones! Diagnostic Hybrids, specializing in medical diagnostics, did just that, partnering with Quidel, a market leader in rapid diagnostic tests. The way Alibaba went about this suggests a number of guidelines for other organizations: Keep resetting the vision. These require sophisticated and comprehensive learning methodology.
People can trust we have the experience to see it through to the end of the day. And most importantly, case teaching surfaces the depth of problems and many alternative perspectives and solutions, more deeply and more extensively than can be done by a single instructor. During their time at the School, students study and prepare over 500 cases. Coursepacks may include articles, case studies, video, and chapters. Executive versus Graduate versus Undergraduate These three audiences vary widely in their maturity, experience, learning goals, facility with the material, knowledge of the domain, and diligence in preparation and the instructor must treat them differently.
While it doesn't provide case studies, startup founders talk about their experiences related to specific subjects covered during the course. Just reading case studies on your own is like trying to learn math just by doing problem sets without reading the theory first. As a result, Hangers has experienced growth while other local dry cleaners have reported flat or declining revenues. He asked rank and file employees to share their insight through a hotel, discovering that there was a disconnect between what was going on at the hotel and the knowledge of staff. Please be sure to speak to your professor about the appropriate way to cite a Harvard Business Review case study in your class assignments and projects.
She began borrowing and failing to repay money, and then started showing a short temper on the phone with customers. Consultant David DeLong agrees, citing this program as an example of how job handoffs should really work. And it is more rewarding for your students, who experience being placed in situations where they are allowed to learn not just from you, but also from each other. However, it was risky, and the client criticized her for not sharing a warning before coming to a difficult point. A link to the research guide can be added to course reserves to facilitate the search process.
Class Size Case teaching can be done effectively in courses ranging from small seminars to groups larger than a hundred, and online, potentially in the hundreds or more. We have also found that case teaching increases your speaking and consulting marketability. For instance, case teaching does not necessarily mean using a purpose-written business case as the basis for a class. He has published numerous academic journal articles in the field, on topics including information systems security, architecture, and ethics. We are most happy when the students are busily discussing what a case protagonist should do, knowing that the whole point of having the discussion is not which solution you choose, but the questions you must ask to uncover the alternatives.
In the absence of the former, we will have to start with the latter. Critically, these three loops are all executed in a self-directed manner, without any human decisions. Many familiar stories of disrupted incumbents highlight the consequences of failing to understand this. In chapter 10, we will make the case that most noninteractive lecture material will be moving online. The website associated with this book teachingwithcases.