From this, airlines play a major importance in the success of business organizations around the world. Secondly, the revenue generated from increasing their customer market base by acquiring other airlines has shown an increase in revenue stream throughout their network that can be swiftly invested in new products and services. Style based on the relative emphasis placed on the task to be performed versus that placed on people. In order to answer these questions there must be a clear cut line of communication, a specific type of culture in place to shape and create a standardized level of quality service, and develop mutual relationships among employees that encourages innovative ideas so the company can attain strong customer approval and high quality service. The Internet has made a major impact on the industry, putting airlines in direct contact with passengers, and altering the distribution chain structure entirely. It would also evaluate the flexibility model which could be applied in an organisation.
This can be illustrated in the following figure. Other departments are legal, investments and safety. For example, in 2002, it has made a loss of £142 millions and the share price has been decreasing since 2000. The key questions to ask in determining a strategic direction of the company is to include where do we want to be in the future and how to get there? British Airways, both in times of pioneering commercial flights, as now, were and are seen as a leader in the aviation market. Management of change Name Course Tutor Date of submission Dislike to change- addressing this reason for resistance to change the management need to communicate the change to the workforce early in advance. The focus strategy is again differentiated into differentiation focus and cost focus where the companies decide either on minimisation of the costs for their services or products in the market or to differentiate a service or product in a market that is focussed to receive them. New costumes refer to the classic English style and at the same time perfectly fit into modernity - the quality and elegance combined with simplicity of design of Julien MacDonald, and Stephen Jones designed for women with British Airways facial forage caps.
The strategic planning in the airline industry can range from the implementation of lean management programs to empowering employee to make the customer service better. Many of the emerging markets recommended for Market Development, are also important producing and consuming centers for a variety of manufactured goods. Promotion: The airline industry is hyper competitive and hence brands need to ensure that they follow the right strategy for promotion. British Airways is a huge organisation and such brand acknowledgement can only occur when an organisation is of this sort of stature. If we closely analyze the success of British Airways over the years, we can see that due to adapting new technology in the business and the use of appropriate technology in proper planned systems have had dramatic changes in the operation in British airways. The internal values of any organization are the controllable factors and the culture and capabilities of an organization determine the strategic course.
Economic: Few other sectors of organized economic activity have witnessed as much growth as civil aviation, disruptions due to wars and epidemic outbreaks notwithstanding Delfmann, 2005. According to Guest model, consideration and proper balance among the dimensions will help British Airways to maintain the growth. The hallmark of British Airways lounges has become so busiest and fast track check-in. Linkages with large tour operators and event organizers, and fresh thinking on pricing for high density corporate accounts can help the airline strengthen its presence in new markets Delfmann, 2005. British airways thus allow the employees to choose their working hours according to the conveniences but have to ensure the accomplishment of minimum working hours in the organization.
The increasing fuel prices have put pressure on the airlines and hence they need to ensure that they are earning a sizable profit for efficient functioning. Hence it is the way the service is being offered for example in this case the way the lounges are designed, the behavior of the attendants on flight, the design of the cabin, interiors of the flight, ambience of the fight, sophistication in the symbol of British Airways and the colors used in it all form the physical evidence. Annual Reports and Accounts 2015 British Airways Annual Reports and Accounts 2015 British Airways Annual Reports and Accounts 2015 British Airways. Candidates such as students are been provided with the flexibilities to work for part time and performs with their best efforts Kossek and Thompson, 2016. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of British Airways.
In general it takes several years for an organization to make optimum use and benefit from a strategy. Realizing the value of changing the management system of British Airways to become competitive, the Conservative Prime Minister Margaret Thatcher appointed John King in 1981 to be the Chairman of British Airways. The initiative of flexible working practices had provided with the huge benefits to the employees as well as the employer. The process in simple terms starts right from the booking of tickets and goes through various phases like arriving at the airport, getting the boarding pass, checking in the luggage, entering the flight, utilizing and experiencing the services offered inflight and getting the luggage back. Workplace flexibility: Realigning 20th-century jobs for a 21st-century workforce.
However for the aforementioned goal to achieve, British Airways will have to demonstrate dedication, preparation and implementation. British Airways is a premium segment airline and accordingly British Airways business strategy can be specified as service differentiation. The appointment of Sir Colin Marshall, chief executive during the period 1983-1995, brought winds of change at the distressed air company. On one side he tried to raise staff morale by reinventing training programmes and by building a hotel at Heathrow just for staff members and on the other side he outsourced departments like maintenance, engineering and information technology to developing countries. The British Government in 1939 nationalized the airlines and after the Second World War, the airlines were combined to form the British Airways in 1974 2006b. This has been made available in only Britain and Germany. The company should engage in major restructuring to match its strengths with the opportunities in the markets of the future.
Shortly afterwards, two more British companies started services to Paris, and to Brussels. It was a pressure on the financial resources of the company. This strategy is an excellent platform that can reignite a new image of British Airways among the people. The alterations are the typical in airline industry that is very vulnerable to financial, regulatory, safety, environmental and extra exterior strains that are ahead of the entire control of management. These different plans are then used to line up all organizational activities for a positive way forward.
While, the functional model of flexibility helps the organization to identify and meet the financial needs of the employees and provide them with the higher job satisfactions. The workforce of British Airways is a significant positive feature that strives to offer utmost advanced and pleasing service to its consumer. Ten years later for the next challenge, on 10 June 1997 British Airways adopted a new strategy and a new face. In conclusion, British Airways strategic direction and intent for the future is of a view that the airline can achieve its premium service quality regardless of the barriers the airline has faced throughout the past several years. De wit et al, 2004.
This has surfaced up as a feature that can facilitate the organization to expand the competitive advantage. These flexibility models could be utilized by the organization to meet the levels of flexibility and serve the employees with the best satisfactions Cogin and Boedker, 2014. Apart from increased security levels, there is no specific way to stop these attacks, causing the trans-Atlantic market to decline dramatically. British Journal of Management, 26 3 , pp. Languages, shopping facilities, uniforms and menus, are some of the key elements for the airline to address with regional experts used as consultants. Although they enjoyed an increase in 2003, the share price has been steady decline in 2004 with few minor increases. Contingency theory rejects the notion that there is only one best approach for all organizations which can be used to structure the organizations and operate them.